What do you want to convey about your business?

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At worst, they’ll see an image that reminds them of a bad experience, which will reduce their enthusiasm for your business to zero. Imagine you’re using the same image as a business that doesn’t ship orders after receiving payment. 88% of consumers won’t return to a website after a bad experience. Having your visitors subconsciously associate your business with one that has caused them frustration is the last thing you want.

The quality of your images is not only important in capturing your customers’ attention and encouraging them to stay on your website, but they also help you convey your brand’s story. Unique, high-quality images can help you sell your business to new customers as much as, if not more than, the best copy.

Are you really telling your story if you use a photo that has already been used list of armenia whatsapp phone numbers hundreds or even thousands of times? Not really.

When to use stock photos?

Think of stock photos as a placeholder: they're a great way to make sure you have some of those spaces to design an attractive website, they help you create the aesthetic of your website, and they serve as a backup until you have better photos of your own to replace them.



That's the point of stock photos: they do their job. For many small businesses, especially those just getting started online for the first time, they're exactly what they need.