Small brands may have achieved success in a certain area, but they still have a long way to go lebanon whatsapp number data 5 million achieving overall success.
Discounts can’t exist in the long run by cooperating with new brands. For example, when you go to Don Quijote in Japan, what cosmetics will you choose to buy? In fact, people will still buy those familiar brands.
Because traditional brands provide consumers with a sense of security, when they don’t know what to buy, familiar big brands are often the safest choice. For many new brands, consumers may only try them once.
Therefore, the future development direction of soft discounts in China should learn more from the Don Quixote model. Instead of staying in the original categories, it needs to constantly try new categories. That is, in a limited space, remove the "fat" and add some new categories accordingly. This is a more reasonable way out.
At the same time, these new categories should at least be household names, because for discount stores, if they sell new brands, the prices will lose comparability, and without comparison, consumers will not be able to perceive the existence of "discounts."
Inspur New Consumption: Now many discount formats in China have developed to a certain stage. For example, some snack hypermarkets and community discounts have reached a scale of several thousand stores thanks to early land grabbing and capital support. But if they want to move to the next stage in the future or even evolve into retail giants, where should they focus their efforts now?
Zhang Sheng: The core is still the pallet. The ultimate healthy model for retailers should be a combination of 30-35% of private brands, some exclusive products, and some regular products.
For private brands, controlling raw materials and R&D is the key. As long as you have control over R&D, you can choose to cooperate with multiple manufacturers in production and processing.
If the formula belongs to the factory, once the scale is expanded to a certain extent, it will be subject to the many restrictions from large manufacturers mentioned above. Small manufacturers cannot meet stable supply demand after reaching a certain scale. This is why Aldi's 9.9 yuan liquor was once out of stock, even though the scale was not very large.
This is a question of which came first, the chicken or the egg. For example, Yuanqi Forest was initially processed by others, but after reaching a certain scale, it was squeezed and eventually had to build its own factory.
