There was a time, not so long ago, when it took a lot of money to advertise in the media, whether in a newspaper, on a billboard, or on television.
But those days are gone. Oh, they are gone. The Internet has dramatically argentina whatsapp number data 5 million reduced the cost of advertising your business. Plus, large companies often struggle to post on social media, or interact with their customers online.
Your advantage is that your digital presence will be a true reflection of your business, and therefore feel authentic. The posts on your Facebook business page were not consensually put together by multiple marketing people, each with their own agenda and concerns. Your online presence can be a true reflection of how you do business.
Customers increasingly appreciate the personal touch, which a small business is better suited to than a large one.
It's true that certain professions work better on different digital platforms than others (if your profession has a high visual impact, Instagram will be more useful than for other, more traditional businesses, for example).
But social media is a broad category. It's a virtual destination for everyone who is familiar with your business; your customers can visit and share their experiences without ever meeting you face-to-face.
More importantly, you can connect with your customers and learn more about them.
