At present, due to the fierce competition in the new tea beverage industrykuwait whatsapp number data 5 million most companies are prone to "homogenization" in terms of products, marketing, positioning, etc. Next, if new tea beverages rely too much on AI big data to enable innovation and marketing, they may also "lose their soul."
At present, the new tea brands that can stay in the market have completed a round of staking out their territory and established their own market positioning. Therefore, compared with continuing to expand blindly and following peers, new tea brands can only have unique selling points by further consolidating brand awareness and clarifying the brand's differentiated advantages through products and services, rather than continuing to expand blindly and following peers.
Take Luckin Coffee as an example. It has launched more personalized customization services this year, allowing users to mix coffee according to their own taste preferences. Starbucks, the "originator" of customization services, also allows users to adjust the coffee quantity and add flavored syrups according to their personal preferences.
In addition, in terms of new product development, big data can certainly provide creative inspiration for new tea brands, but the quality of new products always depends on the quality of raw materials, R&D experience, etc. In addition, service quality and store environment are also crucial to consumer experience.
Therefore, regardless of whether AI is a false gimmick or a real empowerment, new tea beverage companies should let AI empower the company's own strengths, rather than "compete for the sake of competition". Otherwise, without their own characteristics, it will be in vain to "compete". Only by staying sober can AI truly "serve my needs".
