It is no coincidence that so many fast food restaurants apply this color combination in their respective brands.
According to color expert Karen Haller, there's a common logic at work list of algeria whatsapp phone numbers that explains why so many fast-food restaurants choose a yellow and red theme.
Red, Haller writes on his website , causes stimulation, appetite and hunger, and attracts attention, while yellow makes us feel happy and friendly.
' When you combine red and yellow ,' he explains, ' you're implying speed, quickness .' Does the DC superhero Flash ring a bell? Or Lightning McQueen from 'Cars'?
Don't forget that yellow is also the most visible color at night, so you can see the golden arches when you're driving even if it's dark outside.
A good brand makes your customers' brains light up
Brain imaging studies have shown that a strong, developed brand influences customer loyalty.
Basically, when shown the right logo, the parts of our brain associated with self-identification, positive emotion and reward will light up in an MRI machine.
Therefore, companies often take developing the right logo very seriously, starting with selecting the right color.
Color is one of the first messages a brand communicates to its customers through advertising, branding and product design (almost always without us realizing it).
We make between 62% and 90% of our product decisions based on color alone, according to a 2006 study.
