Facebook:
News Feed – ads will appear in News Feed, the main part of the feed on computers and/or mobile devices.
Right Column – Ads will appear in the right column on all Facebook pages. The placement is only visible to people using the portal on a computer.
Instant Articles – Ads will appear in Instant Articles in the Facebook and Messenger mobile apps.
In-stream video – Ads will appear as short videos within live video streams and video on demand content.
Stories – Ads will appear when viewing stories.
Marketplace – Ads will appear on the Marketplace homepage or when browsing the Marketplace tab in the phone app.
Instagram:
News Feed – Ads will appear in News Feed, between organic posts, on both desktop and mobile devices.
Stories – Ads will appear to users when viewing stories on Instagram.
Audience Network (app and website affiliate systems):
Native, banner, and interstitial – ads will appear in apps vk database and websites on Audience Network.
Rewarded Video – Video ads that viewers can watch to collect an in-app reward (e.g. additional in-game currency).
In-stream video – ads in the form of a short film that appears before, during, or after a video in the video player.
Messenger:
Inbox – The ad will appear on the Home tab in Messenger, between your most recent conversations.
Sponsored Messages – Ads will appear as a message delivered directly to an existing Messenger conversation.
Advertising Placements
Advertising Placements
At this stage, you can also decide whether you want your campaign to be displayed to both users using the portal on computers and mobile devices, or only on one type of device. Additionally, by deciding to display ads only on mobile devices, you can narrow them down to a specific operating system and its version.
Advertising setup - what do you need to remember?
We have reached the last step, the stage of ad configuration. This is also one of the key elements that has a significant impact on the success of the entire campaign. After all, the creation and content of the ad are the first element that a potential customer comes into contact with, so we have fractions of a second to encourage the user to stop at our ad.
It is therefore worth considering how you can attract the recipient's attention and at the same time present your product in the best way. When creating a new ad, you can use distinctive colors or catchy slogans. Photos of products "in action" also work great - this stimulates the imagination of the recipient.
Also, take care of an enticing headline, it is another element that most of your recipients will look at. It should be short enough to fit in its entirety when the ad is displayed on every device, at the same time it is worth containing the necessary information. You can use a sentence with the word "promotion", "discount", "sale", or "free shipping" here.
The content of the post is an element that users pay attention to almost at the very end. Once you manage to grab their attention with the creative and keep it interesting with an interesting headline, offer the user content that will not discourage them from taking further action. It sounds strange, but it often happens that advertisers, focusing so much on developing the highest quality graphics and headlines, neglect the quality of the copy, which reduces the effectiveness of the ad, and users encouraged by interesting graphics feel disappointed when reading about another product "of the highest quality at the lowest price on the market...". In the content of the ad, do not overdo it with the amount of information, mention a few elements that distinguish your company/product/service, but do not overwhelm the recipient with them.
