LinkedIn InMail’s reach goes beyond standard LinkedIn messages, as you can reach out to second or third degree connections.
So, how can you use LinkedIn InMail, and get more connections and drive new sales to your business?
How is LinkedIn InMail Useful?
LinkedIn InMail is a feature that goes above and beyond the limitations of traditional networking.
You can transform your career and business goals with a good understanding of the role and potential of LinkedIn InMails.
But what sets InMail apart from regular LinkedIn messages?
Exclusivity: LinkedIn InMail offers a direct line to decision-makers and potential collaborators beyond your immediate network.
Visibility: InMails have higher visibility in recipients’ inboxes, increasing the likelihood of engagement.
Analytics: You can track the performance of your InMail outreach with metrics that regular messages lack.
How to access LinkedIn InMail
Unlike standard LinkedIn messages, InMail is a premium feature.
Here are the account types that will get you access to Inmail messages:
Premium Career
Premium Business
Sales Navigator Core
Recruiter Lite
However, subscribing to one of these plans will not give you unlimited InMails messages. Each plan has a certain number of InMail credits each month.
Can you get InMails credits for free?
The more solid and complete your LinkedIn profile is, the more likely you are to receive bonus InMail credits.
LinkedIn rewards users who maintain comprehensive profiles with additional credits, acknowledging their commitment to the platform’s networking mindset.
Even without a premium subscription, LinkedIn occasionally offers free InMail credits as part of promotional events or through other criteria such as the ‘Open Profile’ network.
A free trial is a great opportunity to test the effectiveness of your albania phone number list InMail strategy before committing to a paid plan.
As you consider upgrading to LinkedIn Premium or Recruiter Lite, remember that the number of InMail credits you receive can be a game-changer for your outreach efforts.
Use these credits wisely, and you’ll unlock the ability to initiate conversations that could lead to lucrative opportunities.
We’ve rounded up the amount of credits you get with each plan and how many you can save up
Premium Career: 5 credits with a maximum of 15.
Premium Business: 15 credits with a maximum of 45.
Sales Navigator Core: 50 credits with a maximum of 150
Recruiter Lite: 30 credits with a maximum of120.
LinkedIn InMail Messaging
Once you’ve secured the means to send LinkedIn InMails, the next step is crafting compelling messages.
A well-composed InMail can be the key to unlocking new business opportunities and expanding your professional network.
How to write effective LinkedIn InMail messages
Every plan has a limited number of InMail credits. So, how can you ensure that your recipients will reply to your InMail messages?
1. Start with a compelling subject line. Keep it short, intriguing, and personalized to grab your recipient’s attention.
2. Add a greeting. Simple greetings are the best email greetings. We recommend “Hey or Hi + {{firstName}}” as your email greeting.
3. Add an intro. Remember, it’s about them, not about you. Motivate the prospect to read the rest of the email
4. Write the “story”. Create a story that your prospects can relate to. Make sure it’s not too long – aim for about 120 words.
5. End with a CTA. Your final target is to explain what the next step is. Book a meeting, watch a video, reply to the message, etc.
Can’t get over the writer’s block? Take advantage of lemlist’s free cold email generator and write your InMail message in seconds!
Sending Cold Emails using LinkedIn InMail
Sending a cold email via InMail can be daunting, but following best practices, can increase your chances of getting a response.
Personalize your message, keep it professional, and focus on how you can help the recipient rather than what you want from them.
You can also include cold messaging as a part of your multi-channel outreach campaign. Check out this video if you want to learn how to integrate LinkedIn into your lemlist campaign
How to increase your InMail response rate
Improving your InMail response rate requires strategy.
Use LinkedIn insights to tailor your message to the recipient’s interests or current business needs.
Follow-up messages should be consider their time and always provide additional value or context that might have been missed in the initial InMail.
