April 23, 2021
all,
Sass,
sell
Cold calling has been how to use canada phone numbers an effective way to acquire new customers since the first cold calling was made at NCR in the late 19th century.
Since then, SaaS companies have used a variety of strategies and sales tactics to reach potential customers and convince them of the benefits of their solutions.
However, surprise calls are not always positive. As humans, we are used to talking to our family, friends, and people we know almost every day about anything.
However, when it comes to casually reaching out to strangers and inviting them to subscribe to our platforms, it may not be as comfortable as discussing solutions within our own network circles.
How do we ensure that the daily cold calling activities conducted by sales teams across the organization produce the results you want, while still being fun for your team?
Tip 1. Build relationships.
Whether you’re surprised by this fact or not, decision makers in SaaS companies receive over 3000 marketing messages every day from various sources. So, rather than focusing on selling your SaaS platform, think of this process as an interesting way to expand your professional network by educating your target audience about solutions he/she has never heard of before.
Tips
This way, you can turn a surprise call into a warm and friendly experience, allowing you to learn more about how other companies operate, the solutions they use, and ultimately, build new business relationships.
Tip 2. Do your homework.
No one gets great results without preparation. It sounds simple enough, but proper research is half the battle. Before you call your prospects, take some time to review your company’s information.
Has the person been contacted before by other team members? Is he/she active on social media? Any information you can find on your knowledge base or other platforms could be a way to connect with your potential customers.
