Aside from that, the possibilities here and in the main body are only limited by your imagination. One trick to try is to play with the expected format of cold calls. Eliminate salutations and “I hope this email finds you well” opening sentences. Play around with capitalization and grammar. Maybe even just leave out your CTA altogether.
Those happy to throw caution to the wind might try sending an email that's just an image with the word "thoughts?" tacked on. It's a high-risk strategy, but if you're having trouble getting clarity, a bold move like this can pay off.
5) Humor
The idea of using humor in sales calls is nothing new. It breaks the tension with comic relief. If you can use humor as a framework to explain how you can solve your prospect's problem, it creates an immediate bond of trust.
So this is one of those cases where you have to philippines telegram mobile phone number list exercise some restraint. Keep it professional, first and foremost. A joke that you might find funny could turn out to be just plain risky. Avoid anything that has to do with illness, recent tragic events, or romantic relationships.
A graphic illustrating the use of humor in communication, contrasting a negative phrase with a humorous alternative.
Image from gong.io
But don't be discouraged. We're all human and there's plenty of safe common ground. You don't have to blow away the prospect with your witty wit. All you're trying to do is foster some empathy.
Let’s say you’re selling application integration tools for businesses. To liven up what might otherwise be a very dry conversation, you might say something silly like:
“I know what you’re thinking: App integration is so exciting that you can’t stop talking about it all the time, so I thought I’d give you a hand!”
Okay, it won't win any comedy awards, but it hits the mark, a good mix of lightheartedness and professionalism. If you're not sure where to put it, imagine telling a joke to your grandmother. It usually works. (Note that this doesn't apply if your grandmother has particularly vulgar taste.)
