In this new article from the BCM Marketing blog we tell you exactly what we mean when we talk about a CRM and what its functions and benefits are for the company.
What is a CRM?
A CRM (Customer Relationship Management) is a new zealand telegram data software that allows companies to create a history of all interactions with their leads and potential customers, allowing them to quickly know the status of the lead and its position in the conversion funnel.
It is, after all, a commercial software for managing the company's database. This database manages three important aspects such as:
The marketing strategy.
Commercial management.
Customer service.
By having all this information centralized in a single software, marketing, sales and after-sales teams can act in a coordinated manner and address the user at the right time and with the right message.
What is a CRM for?
, as well as digital marketing professionals, the use of CRM software in the company is especially useful to ensure that the strategy is directed towards the right leads . These are the main advantages of a CRM :
Improves the personalization of messages, since we have updated information about the lead or potential client at all times.
It allows you to track the customer life cycle , as we can quickly know the status of the lead in the sales funnel .
Prevent leads from getting lost along the way , since we have their entire history recorded.
The 3 types of CRM according to your company's objective
Below we will discover the main differences between the three types of CRM available on the market, and which could be the ideal software to meet the needs of your company:
