A great looking website can achieve the goal of shaping and delivering a strong brand proposition, but its good looks alone are not enough to sell the products or services offered, especially one as complex as software. To do this, it is necessary to introduce elements that drive sales into the creation of the site; Calls to action, landing pages, testimonials, success stories, demonstrations, comparisons, are concepts that we must analyze and organize in an online sales strategy . All these elements are part of a methodology that is essential if you want to improve the results of your website: Growth Driven Design .
Using Growth-Driven Design (GDD) is an effective and dynamic marketing approach . Unlike traditional web design, GDD is dynamic, evolutionary, and implemented based on real user feedback and data.
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Why? For a software selling site to be successful, it must contain fresh, relevant, interesting and educational content that speaks directly to your customers and site visitors. Designing a software selling website based on GDD is an effective way to ensure that this always happens.
Looking at it more generally, then, basing web design on GDD gives software israel telegram datavendors the edge they need to create a successful site that actually sells.
In this article we will define 4 reasons why applying GDD is ultimately what you need to get your website up and running and start selling your software online.
Reasons to apply GDD (Growth Driven Design)
1. Its design is focused on visitors
Traditional website design begins with a conceptual discussion between you and the designer, where you present ideas for how to deliver your software online, typically focusing on features.
Growth Driven Design seeks to focus on users, what really matters in business. This web design methodology addresses the needs of your visitors, what they want, what are the real challenges you are trying to solve for them, how your website can contribute to solving these challenges, etc.
