You've probably noticed different advertising formats; billboards, media ads, search engine and social media advertising, and so on. Due to budget limitations, or simply because they're looking list of telegram users in netherlands for a specific objective, it's very common for a company to opt for one medium, format or support over another, due to the demand of its target audience and its points of contact with the brand .
What is Multichannel Marketing?
Multichannel marketing is the strategy of promoting a campaign through several platforms simultaneously , that is, through multiple
channels. This strategy, which brings together several marketing actions, attempts to reach the target audience directly and indirectly using the media most frequently used by the audience, thus acquiring a more satisfactory experience for the customer in their purchasing process.
It is very likely that your own company is using a Multichannel Marketing strategy and you have not realized it. With the introduction of digital marketing and other marketing mix factors, any company can use different media to spread its message, whether using online marketing or other direct marketing tools, generating a change of focus in commercial and marketing management for industrial companies, with broader visibility and better traffic generation to their website.
In addition to traditional media; print media (including specialized media), television and radio, the most common channel today for advertising marketing campaigns is digital media:
