To capture hearts and drive engagement during the pre-Valentine’s Day shopping season, brands need to elevate the quality of their campaigns, especially considering how consumers are searching online and consuming digital ads and content today. According to Small Biz Trends, 26% of consumers plan to research products and compare prices for their Valentine’s Day purchases.
Consumers like to have a good reason to shop and spend (whether for themselves or their loved ones), which is why every business, from small startups to large international corporations, seeks to etch their marketing message into the memories of their audience.
Here's a roundup of Valentine's Day campaigns we've loved over the past few years.
Best Valentine's Day Campaigns 2023-2024
Stanley Bottle Goes Viral
How can we not talk about this brand? From TikTok to paid advertising campaigns, they’re everywhere. This year, Target decided to capitalize on it by launching a limited-edition Stanley bottle for Valentine’s Day, a surefire way to make a lasting impression on social media and in stores. A viral TikTok video sums it up perfectly, showing a wave of eager shoppers rushing toward a massive display of these tumblers in a panic, ignoring signs that clearly state “two per customer” in their desperate efforts to snag a Stanley bottle.
More than just bottles, they have become emblems of a facebook database season marked by love and memories of an unusual collective experience. The remarkable craze for these bottles speaks volumes about the spirit of Valentine's Day and its ability to transform ordinary objects into sought-after jewels.
Enrich – Put yourself first
Valentine’s Day is traditionally a time for giving gifts to others, but in 2023, beauty brand Enrich took a unique approach with its “Put Yourself First” campaign. Designed to encourage individuals to give themselves a little self-love, the brand sent special cards to its customers and staff, accompanied by a heartfelt note gently reminding everyone of the importance of treating themselves.
The campaign is accompanied by a thought-provoking video, shot as a social experiment, in which people list all the people they love and, unsurprisingly, forget to include themselves. The brand's founder explains that love is something we give to others and that we often forget to give it to ourselves, too. To that end, the brand is sending its customers a little advice: taking care of yourself and loving yourself is not selfish!
Check out their campaign on Instagram.
“Who Gives a Crap” Toilet Paper – Flush Your Ex!
We don’t usually associate love with toilet paper, but we can’t help but highlight this unique campaign created by the brand “Who Gives A Crap.” The company invites their audience to cut symbolic ties with their former loves by sending them old love letters that will be recycled into toilet paper. Not only is it an eco-friendly way to start a new year, but it’s also a way to flush those bad memories down the toilet.
Sweethearts – Chocolates for Ambiguous Situations
Remember Sweethearts, those delicious candies with a little message printed on them? Although this treat has been around since the 80s, it got a makeover this year. But what they do isn't as clear as their little words. Not clear at all.
