But then... Why do CRMs fail in the sales team ?
It is not unusual to hear agents, representatives, salespeople...say phrases like:
CRM is a waste of time, it only serves to enter data.
CRM only gives me more work and doesn't do the work I already have .
It's a pain to have to report all my activity in the CRM .
I don't know what to do with all the information that appears in the CRM .
With CRM they only monitor what we do and when we do it.
...
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And...why do professionals in the sales team feel that way ?
The reason for this is that they do not perceive any advantages or benefits from it.
Salespeople are asked for sales and CRM is designed to:
take care of the details in each of the steps of a predefined sales process.
taking care of details in predefined post-sale processes; technical support, customer service, communications...
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This care in each step of the pre-established gambling data taiwan sales process is what requires recording specific information in each one, so that it is consulted by the sales team when facing the next step.
In other words, a CRM does not generate sales for your sales team.
It doesn't make everything they already do any faster.
It doesn't reduce their current manual tasks.
So, if you don't have a predefined sales process to which you can add this informative detail...
Why do you want them to record information in the CRM ?
What are you using what they add to the CRM for if it's different, incomparable information?
How do you expect to help them in their current day-to-day work with this information in the CRM ?
In reality, the first thing the sales team needs is software that really helps them sell. That's what you're asking for, isn't it?
Software that makes what we have to do faster for us today.
Software that reduces tasks by replacing them with automation.
We need to speed up the arduous tasks of planning, executing and monitoring our current sales action. That's the first thing!
And then, when this software allows us to free up time, we can talk about using it to incorporate useful information from each step of the sales process into a CRM.
As Maslow already established in his pyramid of human needs ... brought to the management of a sales team; if the primary needs are not covered, they cannot think about the secondary ones.
Can you imagine someone thinking about satisfying their need to rest and enjoy a vacation if they do not have a job to live off of and a house to do so in?
