Unfortunately, we cannot provide automated and at the same time 100% personalized attention to 3,000, 10,000, 50,000 or 500,000 leads. We have to find things in common, groups, segments, lists of leads that share certain characteristics in order to provide them with relevant information and, at the same time, not need a team of 500,000 salespeople, inside salespeople or marketers.
Correct segmentation of our consumers (by demographic data, tastes, preferences, etc.) into well-defined profiles – buyer personas – is the key to being able to offer them the job seekers database information they need when they need it.
To hit the target with segments or profiles, we first need to know the leads well. We need to know what information they are looking for, where they come from, who they are, and even know what time they like to visit us, etc.Scripts to track visits and leads
All this information is available on the web, as this immense web allows us to easily follow those people who visit us. However, to do this, we need tools that allow us to track or monitor the behavior of the lead. Delio allows analytics functionality , as we will see below.
In the tool it is possible to generate tracking codes to track visits and conversions. These small scripts are inserted into the source code of our website, so that we can track those people who visit us, inserting cookies in their browsers to improve their user experience and the information we collect from them.
Delio also allows us to generate URLs so that we can monitor campaigns so that we can know exactly where our leads or visitors come from when we run an external email marketing campaign or a Pay-per-click campaign.
But also, at the lead level it allows us to collect information. This information can be information that we ask them (using forms), about their behavior on our website (pages they have visited, the time they have stayed, how many times they have visited us, etc.), or about the devices from which they visit us.
