Depending on what you need in your business, you can use automation to acquire, convert, grow, retain, or reactivate potential customers. If you’ve found a problem that you can offer a solution for, start by collecting contact and behavioral information (on your website, downloads, email, phone, etc.) and use that data to create unique experiences for your potential customers.
Next, we are going to see 10 things that you can automate to improve your marketing and sales work:
1) Enrich your database
Your database is the engine for marketing these days, so it needs to be updated regularly with demographic and behavioral data. Automation can help you with “We want to get to know you” campaigns, where a basic email directs your prospects to a landing page where they can update and provide additional information about preferences and demographic details. And you can use progressive forms to introduce new questions each time a contact visits your website or landing page to gain an increasingly deeper understanding of their interests.
2) Lead Nurturing Programs
Lead nurturing will allow you to educate potential customers who are not yet ready to buy and be treated by your Sales teams and guide them little by little through the buying chinese overseas asia database process by delivering relevant content to them such as white papers, articles or invitations to webinars. A marketing automation platform will help you to set up flows to collect data, build relationships and respond to the interests of your prospects. Platforms such as Delio allow the alignment of Marketing and Sales departments, allowing sellers to have complete traceability of the lead's behavior to have more effective and relevant conversations for the prospect, thus increasing sales.
3) Abandonment of forms
We often get frustrated when a lead clicks on a trial sign-up, demo video, or white paper download but doesn't complete the desired action. An automation system can help you automatically send an email based on the actions the lead did or didn't take. These post- abandonment messages can be very effective in strengthening engagement and moving the lead back through the sales funnel. Use these messages to offer alternatives or possible solutions.
4) Welcome and Activation Programs
Sending an automated, personalized welcome email is a great way to quickly engage your leads by providing them with information about the value you can bring to them and other useful information.
You can also use automation for activation programs, such as guiding a prospect to get the most out of a free trial. Imagine you offer a 30-day free trial. Inevitably, some leads will sign up and never log back in. In this scenario, you can set up an automated email that is triggered after “x” days of no input and contains a message like, “Hey, we noticed you haven’t done these three things yet. Here are the reasons why you should try again, and here’s a tutorial for you to help and a link if you want someone to call you for support.”
5) Collect product/service reviews6-esp-hot-leads
Asking for reviews of your products or services will not only help you get to know your customers and their preferences better, but it can also help you nurture your leads and push them toward a purchase. After a purchase, download, or event, send automated emails asking for a review. Once you have an archive of reviews and testimonials, you can include these reviews in your content to increase conversions. Or even better, use dynamic content to display testimonials aligned with each lead’s interests, behaviors, or position in the buying cycle.
6) Anniversaries and birthdays
We all love receiving congratulations or reminders about important events. Automate messages to celebrate special occasions like a customer’s first year of purchase or attendance at an event. Get creative with these additional touchpoints to offer an exclusive piece of content, a discount on a new service, or a free product.
Similarly, sending a birthday email can be a smart way to show the human side behind the machine that sends that corporate message and help us stand out.
7) Facilitate sales
If you have an extensive product or service line and a large sales team, automating the ordering process can be beneficial, allowing you to free up sales resources. For example, you can automate sending new product updates, order reminders for seasonal products, products that are on sale, fulfilling orders, etc. Automation will allow you to create additional dialogue with your customers without creating additional work for your salespeople.
8) Transactional emails
Automate the sending of transaction-related communications you conduct with your customers such as order status notifications, confirmations, invoices, etc. An automation platform will allow you to set up your system so that these emails are triggered automatically. While transactional content should make up the bulk of these messages, you can also use these emails to cross-sell or upsell other products and services. Use dynamic content to populate these messages with information specifically related to what that person is buying, their industry, or stated preferences.
9) Events
Many companies use events in their lead nurturing strategy, and a marketing automation platform can be key to this, as it allows them to easily respond to how their leads interact – or don’t interact – with their communications and events. You can send different messages depending on whether they open or click through to an event invitation. Send confirmations and reminders with event details. Or send emails to those who ultimately didn’t attend the event with slides, links to the event video, or other related resources.
