Hubspot, the reference point for inbound marketing
Hubspot, the name that identifies both the company and the platform, actually invented inbound marketing and is therefore a reference solution for the automation of marketing & sales funnels . Its modular and scalable proposal has grown a lot over the years, addressing two objectives: functional completeness and UX optimization, which translates into a faster ROI.
In the professional version , used by companies and agencies, Hubspot enables and automates the inbound marketing funnel. Its weapons are the powerful marketing automation engine, the wealth of functions, the quantity of channels and the simplicity/speed with which to manage email and social media marketing, create and update a company blog, landing pages, smart content, CTAs, generate SEO-optimized content and govern the entire automation workflow. With Hubspot it is possible to understand the behavior of leads and proceed with a personalization of the path, to guarantee higher conversion rates. The path then flows into the Sales hub which, thanks to additional functions, task automation and pipeline management, allows a solid increase in sales productivity. Marketers appreciate Hubspot not only for its integration, functional completeness and UX, but also for its custom reports and analytics, capable of providing immediate feedback on project performance.
MarTech360, a concrete and tailor-made solution for SMEs
MarTech360 is the Digital360 Group's marketing automation platform. The solution was designed and built to be a complete, all-in-one , modular and scalable tool in which to bring together all the experience deriving from more than 100 projects managed for Italian tech companies. Aimed at all companies, but with a preference for SME processes, MarTech360 allows you to design and implement effective customer journeys , managing them along the entire inbound marketing funnel.
