Thanks to content marketing, a company can build a brand based on readable and unique content, and as Radek Váňa , founder and CEO of the Idealab agency, says, it is impossible to build the marketing of a company or brand without content behind it, such as an authentic story, personal commitment, technical improvements or other added value. " When you go to buy any product, you usually also avoid non-branded products ," adds Radek.
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PR for Rolf Benz Haus Prague
In June 2024, the iconic furniture brand Rolf Benz opened its first mono-brand showroom in Prague at Harfa. With this step, not only...
In June 2024, the iconic furniture brand georgia telemarketing Rolf Benz opened its first mono-brand showroom in Prague at Harfa. With this step, it not only celebrated its 60th anniversary, but also strengthened its position on the Czech market. We at Idealab have become an integral part of this and are tasked with ensuring a complete marketing and PR strategy.
Exceptional client, complex assignment
The collaboration with Rolf Benz Haus Praha has been both a challenge and a pleasure for us from the very beginning. The task was far from just about media communication. Our goal was to create a fully integrated strategy that included:
Social media management: Building a visual and content style that reflects the Rolf Benz brand values.
Media plan and media buying: Effective planning and implementation of media campaigns with the aim of reaching both end customers and architects and interior designers.
Event management : We helped organize the grand opening of the showroom and other events for partners and journalists. We are preparing a Christmas party.
Communication with architects and journalists: Building relationships with key partners so that the Rolf Benz Haus Prague showroom is visible on the map of the design world in the Czech Republic.
