While creating your digital marketing strategies for 2022, we have prepared a guide that will help you in your digital marketing efforts by touching on many subheadings such as SEO, PPC, growth, content marketing, e-commerce marketing, user experience and conversion rate optimization.
You can read the comments, perspectives and predictions of industry professionals who are experts in their fields on the subject you specialize in or are curious about / want to focus on in our article.
We would like to thank all our valuable participants for their support with their comments!
Digital Marketing
Q&A focusing on the topic of digital marketing touches on many important points, from entrepreneurship to user acquisition, which digital marketing trends will stand out for 2022, which skills marketers who want to be successful need to acquire.
In this episode, Armağan Engel, Batuhan Apaydın, Erman Taylan, Murat Genca, Ufuk Utaş and Ülviye Sevcan Suna shared their comments with us.
1) What methods do you think we should definitely pay attention to in our digital marketing efforts in 2022?
The importance of a comprehensive content strategy and creatives that are the apple of the eye of our showcases is an indisputable fact. It is important to offer solutions in line with the needs and desires of users with artificial intelligence technology and to be present in the experience network woven with a personalized omnichannel marketing strategy, while at the same time removing blindness while being present in every area and time users are in. The limitations and counter-moves regarding measurement, which is the most valuable element of digital marketing, will lead to new strategies. Of course, it is more valuable to go beyond obtaining statistics and transform them into moments and experiences in the eyes of users.
2) What should corporate companies pay attention to regarding user acquisition in 2022?
In a cookie-free world, first party data and personalization are more important than ever to capture relevant target audiences, and digital marketers now have to be even more creative. However, user data privacy and digital security are very sensitive issues. We always need to maintain the trust limit while attracting users to our brand.
3) What do you think are the most important skills digital marketing leaders need to have to be successful in 2022?
Leaders who can think outside the box; adopt an innovative perspective, know what they want and don't want, and constantly try to improve and diversify the experiences of more impatient users on their overseas chinese in worldwide data digital journeys; and train and develop digital experts in various branches of expertise in response to the notion of personnel need increasing proportionally with volume, based on the necessity of being in digital marketing, will come to the fore.
1) What digital marketing trend(s) do you think will be important for 2022?
Regardless of whether they are small or large, online events (festivals, conferences, webinars, workshops, telesales, etc.) will be embraced much more by brands this year.
As you know, the pandemic is not going anywhere in 2022. Consumers will continue to spend time at home. Brands will also have to avoid large productions due to economic conditions. At the same time, since it has become difficult for big brands to collect third-party data within the framework of protecting personal data, we will see brands collect zero-party data (i.e. directly before, during and after the events) thanks to these events. Brands will be able to design more targeted and more economical campaigns using this data. Brands that catch this trend will be quite profitable until consumers get tired of online events.
2) What do you think are the most important skills digital marketing leaders need to have to be successful in 2022?
Due to the country's economic course, two important issues will make a difference for marketers. The first of these is updating consumer insights. Unlike global trends, the lives of consumers in Turkey seem to witness quite radical changes in financial terms in 2022. This means changing the purchasing habits of consumers and the definitions of what they do for essential needs, hobbies or pleasure.
What do consumers want to hear and not hear from brands in their current financial circumstances? The answer to this question is critical.
The second issue is the prominence of organic spread and interaction, again in connection with economic conditions. It is not difficult to predict that brands will cut their advertising spending in 2022. However, it is also not difficult to predict that no brand that continues its activities will be able to stop marketing communication. Therefore, SMEs or startups that especially care about niche community formation and large brands with large follower bases will have to find common ground and focus on organic spread and interaction-oriented and low-budget advertising and marketing strategies. Influencers and content publishers who design long-term and therefore more economical collaborations rather than one-shot jobs and have a certain number of followers will benefit from this situation.
3) Which sources do you follow most frequently to stay informed about sectoral developments?
I follow developments in Turkey via egirişim, swipeline and haylayt's email bulletins. Unfortunately, I don't have a local publisher that I follow, especially with a marketing focus.
1) What methods do you think we should definitely pay attention to in our entrepreneurship efforts in 2022?
I would like to highlight three topics for this question: investor relations, the power of content and community , and finally talent … There are many more investors (good or bad) than good initiatives in Turkey and the world, so relations with investors, creating an investment strategy from day one and having an 'Investor Pipeline' are very important.
Nowadays, while every product has dozens of direct and indirect competitors, and niche products produced by 'solo entrepreneurs' have become so popular, it is more important than ever to create a community behind whatever the initiative is and to produce content. I am definitely not talking about articles that have dozens of similar articles on Google, but about content that is detailed and can make you a 'sectoral leader', even if it is fewer in number.
