Trade unions invest heavily in communication because their battle is to influence public opinion. They always maintain open fronts in companies and various sectors, so they have staff dedicated to media relations, as well as blogs, social networks and other communication tools. Journalists turn to them because they are easy to find , have a well-structured discourse and have the sympathy of any employee.
In the case of public administration, these resources are multiplied: they have press offices made up of experienced personnel who know how to get their messages across . They manage the information cycles to their advantage: public policies are always in the news. How often does the mayor, the councillor or the president appear in the list of denmark consumer email media? And their company? In addition, the large investment they make in advertising gives them direct access to the media.
And if we talk about your competitors , the reason is very similar: they take it seriously every day . Taking care of the public image is essential for successful companies, because that image is what consumers are left with. And although the image of a company depends on more things, what the media shows is very important because of its proximity to potential customers and how reliable they are for the public.
We can see that there are clear reasons for this type of media treatment that may not be in your company's favor. It is possible that at some point you have not responded when they have called you (if they have), you have not known how to approach the matter, you have lied or you have made some other mistake.
That is why it is important to give importance to relations with the media , because even though we are in the age of social networks, the media continue to be key agents of communication.
