So today I'm going to tell you, in a nutshell, why you're making a terrible mistake.
What is SEO for B2B and why is it important?
B2B SEO is a digital marketing strategy that focuses on optimizing a website so that it appears in the top results of search engines (such as Google) when users search for specific products or services related to your industry.
For example, if a real estate company needs a CRM australia whatsapp mobile phone number list and decides to search for suppliers in Peru through Google, they will receive HubSpot and Salesforce as top results . This is possible because they have a solid SEO strategy .
Give it a try, search for the services your company offers on Google and check if you appear in the first results.
No?
So let me tell you, for all the purchasing managers who don't know your brand, you simply don't exist .
Why does this happen?
Users' search intent is not the same. In B2B, searches are usually more specific and with a higher level of purchase intent.
The consideration time is longer and more complex in B2B. In many cases we are talking about high ticket services that must go through long bureaucratic processes to determine the choice of one supplier or another.
The target audience in B2C is HUGE. While business to business is dominated by Account-Based Marketing (ABM) , which focuses on identifying and attracting specific and high-value prospects, creating highly personalized campaigns for each account. Therefore, SEO becomes a reputational strategy that makes a first contact possible and also impacts the consideration phase.
The main difference between B2C and B2B SEO is nothing more and nothing less than the conversion process. Be careful with this , trying to apply the same strategies in both will only make you waste money and time. Especially time, because SEO takes a few months to start showing results .
