Leaving aside the nuances (which there are), we can say that an inactive website is a dead website . Basically, it is the same as standing in front of a large audience, with a microphone in front of you, and remaining silent. We already know that silence is often better than an empty or poorly articulated speech, but that is another matter. What we want to talk about today is those companies that dedicate resources (human and economic) to launching their own website, but then forget about it for months or years. It thus becomes a showcase that no one sees, that no one can reach.
Without content, there is no possible marketing strategy . And by content we do not only mean written texts , although subconsciously we have the tendency to always put them first. Content can also be generated with videos , images , infographics or podcasts , to give four examples of other formats.
The ability to generate relevant information (original, quality, associated with the brand and of interest to potential customers) and its distribution through the appropriate channels are essential tactics to attract more visitors to a website with content.
Let's look at five basic elements within denmark email list that strategy:
It helps keep a corporate website alive, but it is not advisable to give in to self-promotion. There may be space for brand news and presentations of new products, but it is important to understand the needs of potential customers and offer educational content that
Offers . Unlike other content, offers ( ebooks , whitepapers , reports, free consultancies, trial downloads, etc.) provide extra added value and to access them, the user must fill out a form. The type of data requested will always be directly related to the value of that offer.
SEO . Once you have created an attractive content, you have to try to get it to the right people. How many times have we had a problem or a doubt and searched for an answer on.
