Because you're a hands-on marketer, you want to send out a test email. You even know you should send it to a couple of your coworkers, family members, or friends just to make sure you're set up for success.
The test campaign goes out and two of your coworkers tell you that line spacing is off. Another of your friends tells you that images why need latest database's iceland telemarketing lists weren't displaying. Your sister sends you a screenshot of the email she received and the font looks completely different in her inbox!
Yes; we've all been there.
The problem we face
Nowadays, most of us have multiple devices and dozens of apps installed on them. Some of us even have several apps to accomplish the same task (Waze, Google Maps, and Apple Maps).
Likewise, we use the default email system that comes on our device to check emails when we are not at a desk, however we log in from a browser on the desktop computer to do the same when we are in the office.
The thing is that every single app, both inboxes and browsers, that we use is built by different companies, with different programmers. They all have the intention of doing it better than the other, and naturally, each has their own opinion on how it is done.
Here is the market share of email clients, according to Litmus:
As a result, your email campaigns may look different across different devices, inbox clients, and browsers.
