Although e-commerce had been growing in Latin America in recent years, the pandemic ended up marking a before and after. In fact, in the middle of last year, e-commerce grew by 300% in the region , demonstrating the leading role it has acquired in the midst of the health crisis.
We all know the benefits of e-commerce, but to achieve an increase in dominican republic whatsapp number data 5 million sales it is necessary to improve the customer experience , something that is possible if we focus on solving the main obstacles that consumers face when buying online. To do this, it is necessary to establish good communication with consumers throughout the customer journey and respond in a timely manner to their needs.
What are the main obstacles consumers face when shopping online and how can they be overcome?
When shopping online, many customers face obstacles and insecurities that prevent them from completing a purchase. In fact, the average online shopping cart abandonment rate is almost 70% , reflecting the number of sales opportunities that are lost at the last minute.
In this sense, conversational strategies are key to correctly guiding consumers, optimizing the relationship between the customer and the brand, and improving customer service during all stages of the customer journey , including after-sales service.
