Businesses are taking note of the success of emojis in subject lines. If you're looking for numbers, from 2015 to 2016, emoji usage in emails increased by 7,100% .
A small business app developer, Swiftpage, conducted tests on the use of emojis in subject lines. Emails with subject lines that included emojis saw impressive results , including:
29% increase in importance of telemarketing lists in business unique opens
28% increase in unique click-through rate (CTR)
93% overall increase in CTR
Certainly, the people who make up your audience will be a factor in the success of using emojis in your campaigns. However, there are other factors that can come into play regarding why using emojis is effective.
Why emojis are effective
The numbers back up the fact that emojis work. Let's look at a few reasons why that's the case:
Emojis help with brevity
Depending on the client, only a certain number of characters from the subject line are displayed in each inbox.
You can say more in less space using an emoji, now the cliché of “a picture is worth a thousand words” sounds pretty accurate in this case.
Emojis carry emotion
As I mentioned earlier, sometimes it's hard to put emotions into words and emojis can do that for you.
However, they can also trigger an emotional response in your subscribers.
When they see your subject line smiling at them, they're likely to smile back.
