Guest Author
Mar 5, 22 | 7 min read
How to make a video go viral
Reading time: 6 minutes
One of the biggest challenges for marketing teams is to understand in detail how to make a video go viral, so that it invades the Internet and reaches millions of views. We can even say that it is the dream of many producers and professionals who deal daily with Content Marketing strategies .
After all, who doesn't want their material to spread organically and conquer the world?
These contents capable of generating high engagement in a short period of time are popularly known as viral , precisely because they seem to be “contagious.”
They spread from person to person quickly, and within hours, the entire world is dominated by everyone commenting on and reproducing this material.
Viral content and videos are a hallmark of the digital age we live in and today, theoretically, anyone can create viral content.
After all, just as a few years ago we had trinidad and tobago email address an unusual music video like Gangnam Style breaking YouTube view records, we have seen home videos like Chloe 's reach proportions never imagined before.
Lily's Disneyland Surprise....AGAIN!
And contrary to what many people think, these contents are not just made up of silly and funny things . Viral videos can be extremely rich and you can learn good lessons to apply to your own content.
However, at the same time, if you want to have a good marketing strategy and gain authority in the digital environment, you must be careful with these materials and consider numerous points before embarking on the “dream” of making something viral.
Keep reading the article to understand these two points and learn how to make a video go viral so that it can be the standard of your strategy.
7 factors capable of making a video go viral and that you should apply to your content
Why should you pay attention to viral videos?
We're done!
7 factors capable of making a video go viral and that you should apply to your content
Even if you've never created a viral video or don't intend to, this type of content has a structure and common elements that you can—and should—take into account in your own materials.
And with that in mind, we have separated the 7 most important factors for the success of a viral video:
1. Humor
One of the most important and most common points of viral videos —as you may have noticed— is their humorous nature. And this is not particularly new!
More than a decade ago, in 2011, Elon University in North Carolina analyzed the 20 most popular viral videos of the moment according to Times magazine and the study revealed that 30% of the videos that go viral still have the so-called "element of laughter" in the first 30 seconds of the video.
This is important because people typically tend to be more attracted to light, relaxed content.
Fortunately, humor continues to attract the attentive gaze of Internet users to the point of encouraging millions of hits shortly after beginning their journey on the web.
In this way, we can say that presenting this type of humorous approach in the first seconds of a video makes it possible to increase the number of views, retention, and engagement with the material.
2. Timing
The second most important point about viral content is related to knowing how to take advantage of opportunities at the right time. That is, having the famous “timing” to produce updated content and always in an appropriate context.
Do you remember, for example, when a few years ago the story of the LDRV group's safe went viral and the entire internet was aware of it? Taking advantage of this context, several brands, such as Netflix and Nubank, began to leverage the story to create viral content.
Even if you don't have video content, it's interesting to observe these cases to understand how a brand can take advantage of situations that, at first, don't seem to generate interest for your strategy.
And remember: you don't just need to produce memes and humorous content. You can create really relevant content based on trending topics.
Therefore, it is extremely important that you always relate the topic to something relevant to your brand and your audience. Otherwise, you may achieve a result that goes against what you expected.
3. Good results in the first moments
Another essential feature of viral videos is the speed with which they can spread across the Internet and be successful among audiences.
As soon as it hits the web, a video with enough potential to go viral reaches thousands of people and starts to spread from computer to computer or from mobile to mobile. And this is a key point!
After all, the more time passes from the moment you publish your video, the greater the risk of falling into oblivion and completely losing visibility.
That's why it's essential that, shortly after publishing content, you share it and spread it in every possible way, so that it reaches more people.
4. Good stories
If your video has a good story, it's likely to go viral. This is because, according to studies, the human brain finds it easier to absorb and engage with stories than with simple sequences of explanations and facts.
So if you want to make great videos , invest in a good script and make sure you create stories, whether they are funny, funny, fantasy or real.
