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There's no point in hiding it. We all use YouTube to listen to music. Even though streaming platforms like Spotify and Apple Music are all the rage, the truth is that YouTube is still the first to receive new songs and music videos from your favorite artists.
Let's add to all this the fact that , in recent years, YouTube has launched countless hong kong email list artists who promote themselves through videos. Just look at the cases of YouTubers who, in Portugal alone, have gained thousands of followers. With the help of a camera and a computer, these young people have won over audiences with the most varied types of content: they make comedy sketches, talk about everyday topics, talk about their personal lives or, as happens in some cases, make their own music .
Let's focus more on this last part: making music and sharing it through YouTube . There are people who have been doing this for many years. Some artists, such as, became so popular that they even managed to sign contracts with publishers. Internationally, other names also started out this way. The most notable is, perhaps,, who started by sharing his covers on YouTube and now has the second most viewed video on the entire platform.
Faced with all this potential, YouTube recognized an opportunity and decided to lend a helping hand to artists, reserving much of its content for those who are just starting out. In this post, I introduce you to YouTube for Artists , a platform for new artists and artists who have already made it big in the market but who share the same goal: to use YouTube to reach their fans.
YouTube for Artists: How can it help you?
YouTube for Artists is a new initiative aimed at musicians who want to connect with their audience, manage videos and analyse statistics… but are unable to do so. Is this your case? Then put down your guitar for a few minutes and continue reading this article. First of all, we recommend that you watch this short video introducing the platform.
By gathering useful information ready to answer all your questions, YouTube believes it is supporting and encouraging all artists, especially beginners. There is a lot of material to learn from. From several tutorials you can finally clear up all your doubts about how to use YouTube's marketing tools and techniques, how to improve the quality of your videos and how to get more viewers.
Without further ado, let's get to the point: how can YouTube for Artists help you?
The section you should start with is Master the basics . By entering this tab, you will have immediate access to tricks, tips and important lessons related to digital marketing and the use of YouTube . It explains in detail how YouTube's algorithms work – which are responsible for determining where videos appear when someone makes a search – and how a user can optimize content to better appear in search results.
Do you want your video to be the first one to appear when someone types a certain word? Then you need to read these tips to become a true master. Best of all, this information is absolutely free .
Now, here’s something important: who is watching your videos? Where are they coming from? The stats section will be your best friend when it comes to analyzing the performance of your videos. In addition to allowing you to see the number of views on your official videos, YouTube for Artists allows you to analyze the performance of videos that feature sounds you’ve produced. Of course, this will work best when you’ve reached a level of popularity that other users start sharing your music on their channels.
YouTube for Artists: How to Monetize Your Videos
And finally, the question everyone wants to know: how do you make money on YouTube ? YouTube for Artists answers this question by suggesting that you join the YouTube Partner Program . Although it is not available worldwide, this system allows you to monetize your videos by including advertising. Therefore, the more views you have on your videos, the higher the commission that YouTube will pay you for letting other companies advertise on your space.
This program also allows you to participate in the beta version of Music Key , the music streaming platform that YouTube plans to officially launch in the coming months.
YouTube for Artists also teaches you how to create annotations on your videos so that your audience can easily jump from one video to the next or go directly to a page where you sell merchandise or tickets to your concerts. Isn’t that amazing?
Now, let's talk about Music Insights . This is a useful tool for artists, no doubt, but not for beginners. Those who have already achieved merit in the music industry can type in their names and see how many users have seen their videos in each country. What is this for? To decide which cities to visit when planning a concert tour, for example. If you can use this tool one day, then it's a sign that you've achieved the success you've been looking for.
