Use direct phrases
Even if the texts on the website are official, the CTA button should contain a direct address to the recipient, e.g. "Check", "Compare prices", "Show results".
Use the "magic" words
Indicating that a given opportunity is time-limited or involves financial benefits is a great incentive . Hence, using words like “now”, “today”, “already”, “free”, “gratis” increases the likelihood of clicking the link.
Highlight your CTA button
The section where the call to action button country code +225, ivory coast phone numbers is located should be clearly visible. Users often scan the page with their eyes, stopping at expressive elements. When designing graphics, you should therefore ensure that the button calling for specific actions is distinguished by a distinct color.
active and well-displayed CTAs drawing attention to the most important aspects - open an account and arrange a meeting
An example from our client, Caspar TFI SA, showing active and well-exposed CTAs drawing attention to the most important aspects.
Fun fact: A HubSpot study found that red CTA buttons perform 21% better than green ones. Source: HubSpot .
Place the call to action in the appropriate place
Another important issue is the location of the CTA. The e-commerce industry requires matching activities to user/customer behavior. Tests conducted by HubSpot show that if a linked icon or text is placed in the content of a blog post, the conversion rate can range from 47% to 93%.
Meanwhile, the button at the end of a blog post is only 6% effective. That is why marketers responsible for promoting well-known brands try to place redirects in a visible place, such as the top of the page, and not the very end of the post.
Fun fact: Research from Nielsen Norman Group shows that web users scan pages in an F-shape, suggesting that CTAs should be placed at the top of the page. Source: Nielsen Norman Group .
