Below in this post, we look at some of the ways you can use email to improve consumer engagement and get you closer to your most ambitious marketing and sales goals. The best advice I can give you right now is to try to focus on both the forest and the trees – that is, an email can work alone, but it is also part of your larger marketing initiatives. After all, you have big goals and guide for marketing in germany with our phone list you are going to need a coherent strategy to achieve them.
Now, let’s get started! Below are five of our favorite creative B2B email ideas for small businesses.
1.Activation emails
Just because someone is a customer doesn’t mean they’re an engaged customer. B2B marketing is all about cultivating strong relationships that are sustainable at every stage of the funnel, even after a customer has made a purchase. That’s where a trigger email comes in. Not only does it serve to confirm that a customer is ready to get started, it also offers valuable insights to get the most out of the product or service you’re selling.
Tip: Make it actionable. You want your customer to get hooked on your purchase as quickly as possible, so remove any barriers they may have to getting started. You’ll want to include links to support, demos, feature explanations, and more in your activation email.
2. Major events and promotional announcements
Email is a great way to spread the word about exciting upcoming events and promotions. Get multiple outreach opportunities leading up to an event. Send emails throughout the lead-up period. Keep them short, exciting, and focused for maximum impact. This is a particularly good strategy for upcoming offers and product launches, as it builds anticipation and lets everyone know what's happening and when.
