When we talk about digital marketing for shopping centres, we are not just referring to “that Facebook thing”, but rather we are talking about a series of channels and tools that, grouped together in a multi-channel strategy, can help each shopping centre to successfully develop its marketing plan . Nor is it about betting everything on digital marketing, leaving aside the offline environment. The key is in the perfect combination of both worlds, which will allow us to take advantage of the advantages and benefits that each of them can bring us.
A good strategy for working on social cuba email list networks, corporate websites, database management and email marketing can be an important differentiating factor compared to your closest competition , in an environment where most centres have a similar commercial, service and target audience offer.
Corporate website
This tool should be the central axis of online communication for each shopping centre, as it is the space where all the relevant information will be posted.
In order to effectively respond to the needs of shopping centre visitors, it must contain clear and concise information on opening dates, opening hours, a directory of shops, services, a map of the centre, how to get there and contact details. In addition, to complement this basic information, it is very enriching for the user to find dynamic content on news, events, promotions, film releases and trends.
In addition to having a well-organized content structure, the website must be comfortable, accessible, easy to navigate and, most importantly, useful. One of the most common mistakes in this regard is complex menus with many levels of information, which cause the user to abandon the website out of sheer desperation before seeing their query or concern resolved.
