Process optimization
A/B testing
What you should look for in enterprise marketing automation software
The must-have features for your enterprise marketing solution depend on the marketing processes you want to automate. However, there are two features that every EMA platform needs to have, regardless of its function.
Integration with your enterprise tech stack
So the first criterion you should be looking for is integration with your enterprise tech stack.
The main differentiator between process management in small businesses and process management in enterprises is the challenge familiar only to large-sized companies. This is known as “enterprise silos.”
Enterprise silos is a term describing the compartmentalization of data bahrain mobile phone numbers database and processes within different departments of a large organization. As the size of a company expands, so does the complexity of its internal structure.
More departments, more teams, and more people contribute to the exponential growth of the tech stack of the organization.
To break organizational silos, each piece of the enterprise software should seamlessly integrate with the other tools in the system, and your enterprise marketing automation software is no exception.
To steer clear of the risks, you also need software that incorporates robust access control management and data security measures.
Unlike small businesses where internal operations can be closely monitored and controlled, large enterprises often grapple with a multitude of processes, teams, and sensitive data. At such a scale, maintaining the same level of direct oversight as in a small business becomes impractical.
This opens up opportunities for both willful and accidental data breaches. And when it comes to customer data and budget information, you definitely don’t want to have it mismanaged or leaked.
7 Enterprise marketing automation software solutions
Quality software is the cornerstone of marketing automation. We’ve hand-picked the best enterprise marketing automation software for every task.
Enterprise marketing automation software Best for Features Starting monthly price
Brevo Enterprise Solution CRM automation & email marketing at scale CRM, CDP, automation, transactional and marketing email, chatbot,SMS,, WhatsApp, Phone, Meetings, Payments Custom
Oracle Eloqua Marketing and sales alignment Email campaigns, automation, SMS, integrated sales tools $2,000/month
Braze Omnichannel customer engagement Email marketing, personalization, WhatsApp, SMS, AI workflows Custom
Netcore Customer experience automation Email marketing, personalization, SMS, WhatsApp, Gen AI Custom
