The answer is no, so here are a few tips to help you make the most of this strategy.
Scarcity & Social Proof: The Perfect Combo
There is one rule in digital marketing (and it applies to other areas as well) that you must never forget.
Don’t put all your eggs in one basket.
It’s true that scarcity encourages customers to make buy albania telemarketing data quick decisions, but it’s not always enough to close the deal. That’s why you need to combine this tactic with other marketing strategies meant to increase trust.
Nothing works better in this department than social proof. By combining the idea of time-limited offers or exclusivity with social proof such as case studies, testimonials, and reviews, confirming the product’s value, you are creating increased demand. Customers will see your offer as a good deal and therefore, invest in it.
Be Transparent About Your Offer
In SaaS, it’s impossible to play the limited supply or limited stock card because it just doesn’t work that way. The only way you can obtain perceived scarcity is by employing the idea of time limited sales.
But no matter how goal-focused you are, you need to avoid exaggerating the impression of limited availability.
What do we mean by this?
Be straightforward and clear about the details of your offer. You can use countdown timers on your pricing page to create the image of scarcity and help your customers understand what the time frame is. If you are running seasonal offers for a one-month period, then be sure to end the offer when you’ve reached the limit.
If you continue with the promotional price after the announced ending date, the feeling of scarcity vanishes, and you lose the trust of your customers.
Be fair and open about your campaign details.
Don't Overuse Scarcity
As tempting and profitable flash sales, time-limited promotions, or other scarcity marketing strategies might be, you want to avoid being associated with a discount brand.
