Communication is becoming increasingly essential between companies and customers to increase trust. So far, this has been proven with social networks. Providing content, interacting with customers or leads, giving feedback, etc., keeps customers informed and attracts new ones. Therefore, the blog loses its secondary role and is no longer u canada telegram nderestimated, taking center stage in the digital communication strategy. Content marketing becomes another tool to get closer to the company's target audience and offers a series of advantages.
Advantages
– Content generation : Articles provide information of interest to all users. They are also a source of own material with added value to be disseminated on social networks. Publishing them on different networks such as Twitter or LinkedIn allows you to optimize your efforts and reach different audiences. These contents convey professionalism and consideration.
– Humanizes the business : Contact with customers is closer, more transparent, sincere and real. It is a way of showing that behind the website there are people who think about them. Things about the company, day to day life are explained and business news is shared with customers. Above all, it is important that the customer is part of a whole, feels involved and a member of a community.
– SEO: Keeping your website constantly updated is one of the most important factors that improves organic positioning in Google thanks to keywords. The text must be original because if the text is copied from other websites, Google penalizes it in the results.
– Differentiation from the competition : If managed correctly and interesting articles are published, it can become an element of specialization. This can help you stand out from companies that occupy the same market niche and also achieve more sales.
– Information warehouse : This will serve as a database to store the articles and facilitate their search. The articles can talk about the services offered by the company, the products, the professional team, the guarantee of the services, etc.
– Relationship with customers : It provides credibility, trust, security and loyalty. The customer will feel valued because you offer them a space where they can go to get information, learn, discover new things, specialize, etc. You have to take advantage of the web as another tool to interact with them and stop being a showcase.
– Results: Presenting extra content on the website generates more traffic and brings services closer to the customer. This increases the chances of sales and, therefore, more customers are acquired.
Providing stories to users is a good way to make them feel affinity for the brand . What can you write about on the blog? You can talk about the state of the industry, relevant or corporate information, advice, details about new products or services, etc. The content should be attractive, with images, easy to understand, quick to read and interesting.
At KIWOP we create and manage your company's blog , keeping the website up to date and improving SEO positioning at the same time. This is a monthly service with quality articles that provide specialized content on the website and attract visits from both regular and potential customers. Don't hesitate any longer!
