From a business perspective and capitalizing on this knowledge, for a communication campaign to produce the desired effect on the client, it is a fundamental requirement that the client wants to pay attention and interpret what is being communicated to him. If we say that the text is well received by most people for the reasons mentioned and knowing that the client will be willing to read us, giving us their full and voluntary attention.

It is of a strategic nature to privilege communication campaigns through sending texts to clients , over other means. Texts that must be carefully designed and focused on achieving a specific objective. Ultimately, the client's interpretation of the text will lead him to draw conclusions to make decisions. What decisions do we want the client to make? The quality of these decisions will depend entirely on the quality of the texts we send him.