Cleaning failures, excessive capacity or carelessness in customer service will not be tolerated. But in addition to this essential part, something else will be needed to recover customers and visitors. Consumers already know that they can live with less and buy almost everything from home through e-commerce. So,
With the lockdown, digital transformation has accelerated. Social media usage time and internet traffic have skyrocketed, setting the trend for business development in the coming years. Super-digitalisation is here to stay, and we must be prepared for it.
Despite what it may seem, this is not costa rica email list necessarily a threat to the shopping centre. Large operators know that making the online and offline sales models compatible produces improvements in conversion for both. In fact, large retailers already know that there are not two separate and independent worlds.
In the medium term, and within a broader context of digitalization, digital commerce in all its forms will be the main spending center for families, due to its efficiency and the habits acquired during quarantine. This is something that goes beyond simply selling through a website , and impacts the entire process prior to the sale, the transaction and the after-sales process, both online and in physical stores.
Shopping centres that want to be successful must blur the imaginary line between online and offline and create hybrid territories for their communities. How can this be achieved? Let's look at some examples.
