Content Management And Operations: The Right Tech Isn’t A china phone number material Guarantee To Explore How Teams Manage Content, Their Technology Use And Investments And The Challenges They Face Scaling Their Content. Content Management Technology Among The Technologies Used To Manage Content, Technology Marketers Point To: Analytics Tools (%) Social Media Publishing/analytics (%) Email Marketing Software (%) Content Creation/calendaring/collaboration/workflow (%) Content Management System (%) Customer Relationship Management System (%) Marketing Automation System (%) Sales Enablement Platform (%) Digital Asset Management (Dam) System (%) But Having Technology Doesn’t Mean It’s The Right Technology (Or Its Capabilities Are Used).
Only % Say They Have The Right Tech To Manage Content Across The Organization. Thirty-two Percent Say They Have The Technology But Aren’t Using Its Potential, And % Say They Haven’t Acquired The Right Technology. Eleven Percent Are Unsure. Even So, % Of Technology Marketers Say Their Organization Is Likely To Invest In New Technology In ; However, Another % Say It’s Unlikely.
