To begin with, let's take into account that many North American analysts estimated that e-commerce would grow to 379 billion dollars by the end of 2015 , doubling the 177 billion dollars collected in 2014.
Although this reality does not yet apply to European countries, the numbers have also been growing here. The most recent data indicate that, in Portugal , e-commerce had approximately 4.8 million unique visitors in the last half of 2014.
However, when we have the entire world as our audience, buy cyprus telemarketing data the potential we can derive from e-commerce is much greater. Today, 40% of Internet users worldwide shop online . This is a huge portion of the population: people from all over the world and of many nationalities. That is why we started by talking about this potential.
Sell worldwide
If you have an online store or are going to launch one soon, make sure that your products can be shipped worldwide. Choose an option that does not restrict you to Portugal. The logic is very simple: the more people you can reach, the greater the chance of selling. On the other hand, having the world as an audience also means greater competition. The second tip we have to give you is communication.
Notoriety: the secret to success
It is very difficult to compete with large multinational brands, such as Amazon and Walmart . The secret is to start building credibility for your brand name. How? If you have an online store , you need to focus on the website's design, its speed and the quality of the content produced. Little by little, you will gain the notoriety you wanted.
There are still many people with doubts when it comes to e-commerce content. After all, what falls into this category? Here are some types of content: marketing materials, product descriptions, blog posts, informative articles, videos, images, infographics, among others. Basically, all the information that the public will consume must reflect exactly what the brand expects to be.
