These statistics will help you understand why you should use video in your digital marketing strategy . But above all, they will convince you that it is the best option.
Within your website, in addition to incorporating business information about your products, services, location, etc., you can include videos. It is an attractive format, easy to consume, but above all, to share. It is undoubtedly an opportunity to spark interest and begin to establish a relationship with your potential clients .
87 % of business owners who have used videos say their website traffic has increased. It is a fact that audiovisual content has been growing exponentially in recent years. According to a recent Cisco report , 80% of global Internet traffic comes from videos.
Incorporating video into a website, for list of colombia consumer email example on a landing page, improves conversions by 86%. In addition, depending on the type of audiovisual content you publish, you can help your leads move through the sales funnel. Another way is to include video in blog posts, since according to data from Hubspot, they increase web traffic by 157%.
2. Professional buyers are also video consumers
According to a study by Forbes, 9 out of 10 internet consumers watch videos uploaded by the brands they like. In addition, another very significant fact is that 65% of them end up visiting the website after watching the video. As for digital formats, 50% of mobile traffic is occupied by videos. It should be noted that 83 % of people watch much more audiovisual content this year 2020 than last year.
It is important for any company to incorporate these types of audiovisual formats on its website and social media. It is a good option to have a video on the home page. To personalize the experience of the potential lead, it is ideal for a professional on the team to convey the advantages and benefits of the product and/or service that the end customer would receive. This way, more trust is also generated by putting a face to the person behind a brand.
