However, we know that while companies will still be able to track customer data macedonia phone number library through third parties, users will have the ability to “opt out” of this tracking. A priority of the plan remains the continued development of more privacy-focused ways to accurately track and target audiences such as . “As this trend evolves, it remains important for developers to have privacy-preserving alternatives.

We will continue to provide it and invest in it to further improve privacy and usefulness. We also intend to provide additional privacy controls, so we plan to introduce protection in incognito mode,” wrote the vice president of Privacy Sandbox in an advertising article. What does this mean for your business? If you have already made changes. If your strategy primarily uses first-party data, then it would still be smart for you to do this.