We recommend using bright colors such as red, orange, or blue, and using emojis related to the content of your appeal. On the other hand, while emojis are easy to use, they also have their drawbacks. Emojis can be garbled, so care must be taken, and in some cases the distribution system may restrict their use as device-dependent characters. Our CRM system, Synergy!, can be used without any problems, but in any case, please check in advance by conducting a test distribution to ensure that the characters are not garbled.
4. Place your logo at the top of the email and make venezuela telegram database it clickable In emails from various companies, we often see that the logo mark at the top of the email is the first or second most clicked content of the entire email. (It's the usual thing where clicking on the logo takes you to the top of the site.) The logo mark at the top receives 20-30% of the total clicks, and in some cases, when text such as "Click here for the top of the site" is placed in addition to the logo mark, it receives 30-40% of the clicks.
The reason why logos are clicked so often seems to be that many people want to search for a specific product on their own from the top page, rather than looking for a specific product recommended in an email. This may be similar to the desire to quickly see the main menu at a restaurant, rather than being shown the chef's recommended menu. Conversion rates (CVR) from a logo mark are often just as good as those from the main CTA button, so it is not a good idea to not place a logo at the top of an email, or to place a logo but make it clickable, so we recommend that you improve this immediately.
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