According to Mailup , 80% of those who use automation campaigns report an increase in the number of leads and 77% in the number of conversions.
So let's find out how to do email marketing automation and what are the best email campaigns to intercept leads and customers based on the funnel .
Table of Contents:
Why is email marketing automation useful?
What are the best automations in email marketing?
Welcome Email
Happy Birthday Email
Inactive Customer Approach Email
Premium content-based email
Abandoned Cart Email
Review Request Email
In conclusion
Why is email marketing automation useful?
It's much simpler than it seems: thanks to iraq telegram phone number list automation you can send the right content to the user at the best time. This will help you do inbound marketing : the leads, or customers, who receive your email will be happy because they were unconsciously waiting for it, resulting in higher conversions and fewer unsubscriptions.
It is all based on a trigger, that is, a need or requirement that the customer might feel at that specific moment and which is therefore “nourished” – this process is called lead nurturing .
Of course, email marketing automation will bring several benefits, for example it can help with:
Better understand customers and their needs, thanks to feedback and reactions to email;
Save precious time by automating the creation of recurring processes;
Increase sales by using up-selling and cross-selling techniques;
Improve customer loyalty .
What are the best automations in email marketing?
Below we suggest 5 types of marketing automation that you should absolutely set up within your email marketing strategy.
Welcome Email
