The truth is that regardless of the times, there has always been a handful of specialists who said that a given medium is “over.” Often, despite the fact that there were still users who were happy to receive and consume the materials published in it. In the following article, while maintaining a common-sense approach, we will show the benefits of using mailing campaigns and sending out periodic company newsletters.
Contents
Newsletter - What is it?
The role of mailing in a company's marketing activities
Examples of effective use of mailing lists in Poland
Can a newsletter and the process of creating it be free, or do we always pay for it?
Mailing Database - Build a list of recipients who want to read and watch you
Planning a mailing campaign in line with other marketing activities
Mailing sending programs
Summary
Newsletter - What is it?
Let's start with the basics. If you don't know what a newsletter is, imagine a promotional leaflet that you send to your customer. A newsletter is a digital version of a traditional leaflet, sent to Internet users to their email address. Just like when ordering monthly subscriptions to traditional advantages of our nurse data newspapers, you have to sign up for it, i.e. express your willingness to receive it. Later, to the email address you provided, you receive emails that a given company or store has declared to send. They are often educational, informational, or marketing in nature.
As part of the newsletter, you can provide various types of information, examples include content such as:
News: Information about the latest events, products, services or developments in a particular area.
Articles and content: Texts, articles, guides or analyses on topics of interest to your audience.
Promotions and Offers: Providing you with special offers, discounts or promotions on products or services.
Tips and Tricks: Providing users with practical advice, tips, or expert knowledge.
Events: Information about upcoming events, conferences, webinars or meetings.
Personalized content: Creating content tailored to the preferences and needs of specific audiences.
Success Stories: Sharing successes, customer testimonials or stories related to the broadcaster's activities.
A newsletter can be used in various fields, such as business, media, education, culture, or non-profit organizations. Its purpose is to maintain contact with recipients, build relationships, and provide valuable and interesting content. By sending regular newsletters, you can build customer loyalty, increase brand awareness, and encourage interaction.
You can use mailing (also known as a newsletter) in your online store or when running a service business. All you need to do is enter mailing list subscriptions on your website, inform the user about their rights, and then use the appropriate tools to start planning and sending your first newsletters. The following article will help you go through this process step by step.
The role of mailing in a company's marketing activities
Contrary to appearances, the newsletter and mailing list of people who have consciously signed up for it are of great value to the company. At a time when we talk about gradually cutting organic reach in each of the social media, mailing is a "safe haven". It has always allowed the message to reach people who declared their willingness to receive it earlier.
This is confirmed by many examples, also from our home, Polish market, where companies successfully demonstrate the results obtained through mailing campaigns.
They list the main advantages of a newsletter and building such a mailing database. They emphasize that it is an added value for the company. Most often, these are, for example, customers of an online store who indicated their consent when making a purchase (they already know us and we have a chance to upsell) or people who had any contact with content previously published by us (and convinced us by leaving an email).
Remember, however, that the mailing itself should be consistent with other activities performed as part of the marketing strategy. If you conduct campaigns in social media, advertise on company cars or billboards in your town, it is worth adapting the newsletter to the character of the brand that has been exposed so far.
A different situation occurs when you have not yet worked in your company on one way of communication, consistency and key visual. Then we will be happy to help you design each of these materials, from logos to banners and mailings, according to the latest trends. Just contact us and talk about a specific project.
Examples of effective use of mailing lists in Poland
Examples of people who effectively implement mailing campaigns for their company (or companies) while writing about their effectiveness and showing the effects. By signing up for their newsletter, you will quickly see how the newsletter can help you:
inform about the scope of its activities,
convince to use the services, e.g. by sending case studies,
educate on solutions covering their area of activity,
sell products and services,
encourage joining communities like Facebook groups, closed open events, and more.
Bartek Popiel - For many years he has been running a blog policzsiewynik.pl , which he uses to effectively educate his recipients. His newsletter is a tool for sales, education and maintaining relationships.
