How To Leverage Your Customer Engagement Platform

[DonalCerry]

More often than not people resort to connecting a bunch of disparate tools together in an attempt to form one customer engagement platform.

For instance, they host their website on the WordPress CMS. They adopt Pardot or Marketo as their marketing automation tool to create email campaigns, develop landing pages and generate leads. They manage their contact database by using Salesforce as their CRM. Their sales engagement and automation live on Outreach. And finally, they use Zendesk to house their knowledge base and ticketing tools.

While such a tech stack does offer many of the usa mobile phone numbers database tools we discussed above, you need to make sure that the software integrates together. For the system to work well, the different programs should pass information back and forth seamlessly.

If you’re trying to analyze one of your customers in Salesforce and then look in Marketo to find more data on the same customer, you want that information to match up. Overall, such a system normally requires an in-house specialist for each platform and is very difficult to manage.

Use HubSpot Customer Platform to Drive Engagement
Thankfully, there is a simpler option. Our marketing, sales, services, and operations teams at New Breed use HubSpot CRM which allows us to perform all of these tasks on one platform for all of our customers.

With HubSpot, you can start from the very beginning of the customer journey and guide prospects to becoming evangelists. It has the tools for every stage we discussed above: getting found online, converting and nurturing leads, streamlining your outreach, connecting with prospects on their terms, organizing and tracking customer communications, and delighting customers at scale.