How to write a payment claim email
Wouldn’t it be ideal to resolve payment claims with the first email? To have a higher chance of success, we need to implement strategies to ensure that the email reaches the user’s inbox and that the subject line is trustworthy and compelling enough to improve the open rate. Additionally, applying small optimization tweaks makes a big difference in your MRR.
Affair
For an effective subject line, you need copywriting skills that involve appealing to the customer's emotions. For example, targeting the need to solve something right away or feeling like they're missing something.
One very important thing is to include the brand name. At first glance, the sender of the communication must be identifiable to provide additional confidence and not be marked as spam. This way, the customer will easily recognize it.
As a second instance, the subject should contain the main reason for laos whatsapp mobile phone number list contact. For example: “Payment declined from your account X (brand name)” . If this is not stated in the subject, the email could be taken as a promotion or suggestion, and would not require any urgency to be opened.
A well-written subject line that encourages an email to be opened is of no use if the information in the body of the email is sparse or incomprehensible. It is necessary to be clear and concise: indicate what happened and how it can be resolved.
The problem is that if we apply these concepts too coldly, the customer may feel offended; therefore, the wording must be kind and empathetic. One way to achieve this and avoid alarming the user is by giving examples of reasons why the payment may have failed or simply guiding them to solve the problem with links or direct buttons to the payment section of the App.
Closing
Since it is not possible to assume that the only reason for the payment failure was a change in billing information, the closure of the email address can be used to provide other support options to the customer.
Good practices for Claims Management
Automate
To ensure you increase your MRR, the best option is to automate complaints through management software. No matter how many customers you have, even if they are few, you will not be able to follow each one of them every time they have to renew their subscription or miss a payment. There is no point in wasting so much valuable time when there are very agile tools to solve these problems.
Facilitates the renewal of payment information
Try to make it easy for customers to update their payment information so that they can resolve the issue in two clicks, either through a button or link in an email or through a notification in the app. The easier the path is for customers, the easier it will be to receive payments.
