With a deep and adequate knowledge of your leads, you will be able to determine which ones are part of your target audience, and what type of approach you should use with each one of them.
It is an effective way to invest the time and effort required only in potential clients. This way you will optimize the use of resources, and you will be able to get better results with your investment.
Using a CRM
As we have mentioned before, implementing a good CRM is an excellent opportunity to optimize the work of the Sales team.
With its implementation you will be able to have greater and better access to information about prospects, and be able to objectively define the actions and strategies to be applied.
Customer Recovery
Many of the potential customers who were lost in the Sales Process may wish to japan whatsapp mobile phone number list complete the purchase at a second opportunity.
That's why having a plan to recover these prospects will help you reduce the loss rate, and at the same time identify the weak points in the process that need to be improved.
At this point, the Sales team plays a fundamental role in supporting the client throughout the entire Sales Process , so it is vital that the client remains motivated and at their maximum capacity for action.
There are many strategies that can be used to encourage team motivation. The important thing is to listen to their needs and interests, just as you do with your clients.
Learn about Inbound Sales Technologies and Tools to Improve Your Business Sales
The tools and technologies on which you can base and support your Inbound Sales strategy are as varied as they are numerous. It will be up to you to analyze each of them to identify which ones can provide the greatest benefits to your brand.
In order to have a more focused view of each of them, we can segment them by stages, related to the Inbound Wheel, which is the reinterpretation of the Sales Funnel proposed by the Inbound methodology, composed of the stages of Attract, Interact and Delight:
Attraction Stage
At this stage, you want to attract potential customers to learn relevant information about your products and services.
The main tools here will be content creation, SEO optimization and social media marketing. Remember that all of this must be in tune with the characteristics of your Buyers Personas.
And since what we are looking for is to increase the flow of potential clients, some good technological alternatives to implement can be:
SemRush
It is a tool that you can use to validate the results of your strategies, determine which are the best keywords for your content creation, which ones are being used by the competition, and much more.
Content Idea Generator
This is a great way to generate content that is suitable and interesting for your Buyers Personas . You just have to indicate the topic and it will suggest hundreds of ideas with which you can approach your production.
Conversion Stage
Once you have managed to attract your target audience, it is time to convert them into customers. One of the richest features of this stage is that it is here where you have the opportunity to generate databases full of information that will serve us to increase our clients and effectiveness in the future.
To do this, you can use tools such as contact forms, Call to Action or Landing Pages, where you can promote an exchange of information with your potential client and thus be able to guide them one step closer to closing the sale.
