E-commerce is becoming the best ally for sales and, consequently, email marketing kuwait mobile phone number list becomes the best option to encourage it. Therefore, we see how brands and companies are paying more attention than ever to the email channel, making the most of their strategies and campaigns.
How do we see this situation reflected?
Well, last November 11th, known as 11.11 , Singles Day or Shopping Day , became the starting gun for the “season” of promotional campaigns. It has always been an important date, but this year we have seen how promotional campaigns via email have multiplied, with many brands joining in to celebrate this day with great promotions, when in other years it had not been given so much prominence. In fact, many have also decided to extend this day, leaving the promotions active for at least a week or opting for more aggressive discounts and offers. Therefore, we could say that this year 11.11 has become more than ever the great opening act for Black Friday .
On the other hand, we have also observed how the campaigns prior to this big date have been launched earlier than in other years. Some brands have even opted to implement specific campaigns to subscribe to a special list to receive Black Friday promotions before anyone else. Here is an example from MAC Cosmetics :
We have also noticed how loyalty is being rewarded more than ever on the channel, with offers and promotional codes being sent to subscribers in a privileged and exclusive manner before the big day arrives and they are displayed on the e-commerce site. Here you can see an example from Clinique :
In short, we see much more movement in the email channel and a greater interest in impacting subscribers more than ever in the week/s prior to Black Friday. Now, will the promotions, offers and incentives be more aggressive than in 2019? Will the same thing happen as on 11.11? We will be very attentive to compare and draw conclusions.
