When you use social media the right way you’ll show the personality of your business, boost brand awareness and create meaningful connections with your audience.
Avoiding social media mistakes can be hard. By following these list of portugal consumer email tips from our social media team you stand a great chance of keeping your followers — and potential customers — happy and engaged.
Social media mistake #1: Posting too much
Frequent posting does not automatically mean social media success. In fact, it may even drive away followers who are put off by you bombarding their news feed with posts.
The fix:
Try to focus on quality not quantity, with posts tailored to each social platform you’re using. Visual content works best on Facebook and Instagram, while LinkedIn and Twitter are great platforms to share blogs, articles and industry news. By limiting how much you post, you can focus on only sharing relevant and high-quality content, which is more likely to appeal to your followers.
You should perform a competition analysis and talk to your customers to determine which social media channels you should focus on and how frequently you should post. This may vary depending on your industry.
Social media mistake #2: Posting too little
Social media is a great way to keep your business top of mind, so not posting enough or not posting at all for long periods of time, are big mistakes. Followers are more likely to forget about you and your brand, and they may even unfollow you if you’re not adding value to their news feed.
The fix:
Think about creating a posting schedule ahead of time, with ideas for content if you are struggling to think of something fresh. Stuck for inspiration? Try brainstorming new ideas with your team, responding to customers’ frequently asked questions and taking a look at what your competitors are doing. Your followers themselves can also be a great source of sharable content — read our blog on user-generated content to learn more.
Social media mistake #3: Being too promotional
Your followers already like or are at least interested in your brand. Social media is the perfect place to share product news and company updates, but try not to make most of your posts promotional — constantly seeing the same types of posts from a brand can be off-putting.
