How to write a cold email that will attract the attention of a potential client
By Joan Carles Sanjurjo
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Blank screen and no movement on the computer keys. You need to write a cold email but you don't know where to start. You want the person who receives your email to call you or get in touch with you. You know you can help them, but you can't find the words to attract them.
If this is the feeling that invades you every time you are about to write an email to a contact you don't know, you might be interested in finding out how to write a cold email that will catch the attention of a potential client .
Sometimes we fail in the main message or in the czechia business email list+ structure, other times in the approach we give to the email.
Table of Contents
Forget about yourself and focus on your receiver
It's a cold email, NOT a cold conversation
It catches your attention and you'll want to know more.
Arouse their interest and they will want to know more
End with a call to action
Forget about yourself and focus on your receiver
This is what I mean when I talk about approach. Have you ever thought that a cold email is not about you or your product or service? Of course, the ultimate goal is to get the recipient to call or write you so that you are one step closer to selling, but are you going to achieve that if you only talk about yourself?
Do you think he cares that your company offers the best service with the best features? This is the typical commercial email without any hook. The email that goes completely unnoticed.
Proposal: Always think about your recipient. Research their company, the challenges they face and their needs. Put yourself in their shoes and build your message from this perspective: how can I help them with my product or service ?
It's a cold email, NOT a cold conversation
It is called a “cold email” because it is addressed to a person you do not know . However, this does not mean that the text has to be cold and impersonal or the opposite, excessively colloquial and with content that tries to impress. In both cases, the recipient will not read it and may identify it as spam .
Suggestion : Imagine that you have the person you are going to write to in front of you and that you start a conversation with them while having a coffee. The tone and words you would use are the same ones you should use in your email. As if you were speaking to them in a natural, friendly and empathetic way .
It catches your attention and you'll want to know more.
With so many emails coming to your potential customer every day, why should they open yours and spend a few minutes of their valuable time reading it? If you don't grab their attention from the start, they won't even bother to click through and find out what the content is.
Proposal : Write a subject line that is direct and stands out from the sea of emails in the inbox. Give them a reason to continue reading. This question can help: What would you say to a potential client to make them stop what they are doing and decide to listen to you?
Arouse their interest and they will want to know more
You have successfully gotten the recipient to open the message, which is very important, but don't let your guard down because when he starts reading, he will know if what you are explaining is actually relevant to him, and whether he will continue to the end or not.
Proposal : Write about how you can solve a specific problem or need to improve their business. But to spark real interest, tell them what benefits they will get from your product or service . The more specific you are, for example by providing current data, the better. A short email, with simple language, without technical jargon, and clear is necessary to facilitate reading and understanding of the text. It also reflects your professionalism. Don't forget to work on these aspects.
End with a call to action
The final part of the email is crucial because it is where you invite them to take action right now. You have caught their attention, you have sparked their interest and NOW you must invite them to act . Rest assured that if you do not include a call to action, the reader will not do anything once they have read the email.
Proposal : Define what action you want the recipient to take before writing the email. In fact, this is the final objective you are looking for. That is why you should plan it from the beginning. Similarly, let them know what they lose if they do not arrange a business meeting with you and what they gain if they respond to your email.
In short, the value proposition of the cold email must be powerful and hit the mark of what your potential client needs. Only then will you have a much greater chance of success.
If you have any questions or need help, please contact us and we will work on your emails in a personalized way.
