Differences between WhatsApp BSPs

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Twilio charges a per-message fee for every message sent and received. In addition to that fee, they charge conversation fees on Meta’s behalf. The prices vary in different regions and you can calculate the price of messaging in your region on their website calculator.**

You can purchase a Twilio number to use with WhatsApp or bring your own number. Business verification through Facebook is a prerequisite. Twilio’s detailed documentation can guide you through the setup and verification process, ensuring compliance with WhatsApp’s policies.

3. MessageBird
MessageBird offers embedded sign-up making it easier for their customers to onboard onto the WhatsApp Business Platform.

Bird (formerly known as MessageBird) charges based on the number of contacts you are targeting every month. This charge comes on top of Meta’s pricing for WhatsApp.

MessageBird allows purchasing a number directly through their platform or registration of an existing number. Like others, verification of your Facebook Business Manager ID is required. Bird’s documentation offers support in managing your business profile within the WhatsApp Business API framework.

4. CM.com
CM offers both plans and bundles for flexibility in how you are billed, based on your actual user patterns. The plans graduate from a free entry-level plan for one user to a pro plan for up to 1000 messages per second.

You’ll need to verify your FB Business Manager ID first, register an account with CM, contact CM support, and provide them with your details.

The three bundle types (Monthly Active Users, Conversations, estonia whatsapp phone number and Messages) allow companies to choose a pricing model that aligns with how they communicate with customers. For example:

“Monthly active users (MAU)” bundles suit businesses with a stable, recurring customer base.
“Conversations” bundles work well for businesses with distinct, shorter customer interactions.
“Messages” bundles are ideal for companies focused on high messaging volumes, like bulk messaging.
WhatsApp messaging is included in each package with conversational channels. CM applies a one-time onboarding fee for the initial setup and platform integration.

5. Infobip
Infobip offers three different products: automation, a digital cloud contact center for messaging, and an omnichannel chatbot building platform - each available at a separate subscription fee.

Infobip applies a pay-as-you-go pricing model where they charge you per message sent. It’s an ideal option if you have variable messaging volumes. For instance, WhatsApp messages start from $0,071.

Infobip requires you to verify your Facebook Business Manager ID before applying for a WhatsApp Business account.

Infobip’s pros and cons according to users: