This discussion will review more deeply about the opportunities to develop a business through TikTok. Also equipped with how to sell on TikTok and go live on the platform. Read more below, yes!
Opportunities to Develop Business with Tiktok
TikTok is a relatively new social media platform, especially when compared to its predecessors such as Instagram and Facebook. Even so, the use of TikTok continues to expand and is increasingly popular with audiences, especially young people. This is an opportunity that you can take advantage of to develop your business.
The wide reach of TikTok users is one of the reasons why you need to take advantage of this platform. Not only young people, TikTok also reaches a wider audience. TikTok reaches various age groups, interests, and backgrounds that you can target as potential customers.
Additionally, TikTok is known for its ability to create viral content quickly. If you manage to create interesting and unique content, there is a great chance of getting wide exposure and gaining a large following. Popular content can have a positive impact on your business by increasing brand awareness and attracting potential customers.
TikTok e-commerce also provides various features that you can use as a businessman. For example, the TikTok for business feature that allows you to sell directly through the platform. There is also TikTok Shop and TikTok Live that you can use to promote products or brands.
Through these features, potential consumers can make purchases directly on TikTok e-commerce without having to switch applications or websites. This will make it easier for users to shop and can be a driving factor for purchases. On the other hand, these features will also be beneficial for business people to boost sales.
So, it can be concluded that there is a big opportunity that you can maximize through TikTok. With the right strategy and interesting content, you can develop your business more optimally on the platform.
Tips for Selling on TikTok Live
As previously explained, TikTok has various features that support product promotion and business development. One of them is TikTok Live, which is an effective means for selling online. Direct interaction with the audience and many promotions make this feature an option for promotion.
Then, as a business person, you certainly want to know telegram database how to grow your business through TikTok Live. Reported from kompas.com , here are tips for successfully optimizing TikTok Live for selling.
Know Your Audience
In implementing how to sell on TikTok, it is very important to know the target market or audience. You need to understand the characteristics of the target audience, one of which is knowing when the audience is active on TikTok. You can use a survey or use the analytics available on TikTok.
Create a Script
To maximize it, you can create a script before going live on TikTok. This minimizes blanks when going live. That way, the audience feels comfortable and more information is conveyed when you go live .
Prepare the Place and Internet Network
Use a conducive and quiet place for live , so that no noise comes in. This will help the audience to focus and be comfortable when listening to the products offered. In addition, a stable internet is very important when live , so that the live runs smoothly without any network problems.
Use an Attractive Title
The next tip that can help you sell on TikTok e-commerce more smoothly is to create an interesting title. Use a title that can attract your audience's attention. For example, "4 items only 70k!", " Live , get a 100k discount coupon!", and so on.
Consistently Doing TikTok Live
One way that can make you successful in implementing how to sell on TikTok is to consistently do live streaming. Make a regular and consistent live schedule at the same time to sell or promote products. That way, your brand or product will be remembered more by the audience.
Build Interaction with Audience
One of the advantages of TikTok Live is direct interaction with the audience. You can directly show the materials used, how to use it, or try the product being sold directly. This can build audience trust in the product you are offering.
Maximize TikTok Live with the Right Strategy
Like selling and doing business on other social media platforms, you need the right strategy. First, determine what the business goals and targets are that you want to achieve through promotions on TikTok Shop and TikTok Live. After that, you can create a strategy that suits your business targets and the audience you want to target.
